Adjustment of the game mechanics based on user feedback.The GaaS development cycle includes the following stages:
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To keep your game up and running, be sure to buy traffic every year, launch worldwide campaigns, reach out to influencers, optimize the game for SEO/ASO, etc.Ĭheck out our free email course to learn more about marketing your game. Use automated responses to speed up the answers. Divide the players by a number of criteria, such as paying users, long-time users, etc. As the number of players will be growing, try user segmentation. Ongoing support of players by developers is an integral part of any GaaS, even at the soft launch stage. Learn more: Top Mobile Games That Have Social Features Incorporated Exactly these people form a community around your game, not only on social media but also directly inside the game. The most valuable asset of any game is its players, and the socially active ones are even more valuable. For example, industry giants like Epic Games or Bethesda Softworks release new “seasons” for their games approximately once in three months. It is important to find an optimal balance, depending on the type of your game. Games as a service should be updated regularly, but not too frequently. These purchases are optional, but the purpose of this model is to encourage players to acquire the extra content and thus improve their gaming experience. These are purchases of extra content in the game, such as characters, items, maps, rewards, or weapons. The key characteristics of the GaaS distribution model are as follows: They actually rent out powerful hardware to the players, but the players still have to buy games separately, on Steam, or in another digital store. Such an outcome could become profitable for services like GeForce Now, Google Stadia, and Shadow. If the future belongs to cloud gaming, then in the next two years it most likely will not come – for this, cloud services will have to attract many more customers.Īt the same time, Yves Guillemot, the head of Ubisoft, one of the largest video game companies in the world, predicted that playing in the cloud would one day become “more reliable and convenient”, and there would be no need to buy consoles and gaming computers. However, the main conclusion of the Newzoo researchers confirms: neither 1% nor 2.5% can in any way be called a revolution in the market. According to their forecast, the cloud gaming industry will earn at least $5.14 billion by 2023. At the same time, the subscription market itself will bring about $8 billion, while the entire gaming industry – more than $200 billion.įigures from a similar study by Newzoo, a leading video game analyst company, diverge from Juniper’s data by several times. In numbers, Juniper’s forecast looks like this: in the period until 2023, cloud services will bring about 25% of the revenue of the subscription games market.
If this paradigm ever breaks, it will take time.
The GaaS model includes long-term support from developers, the introduction of new content, and the retention of a paying audience.
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GaaS is a way to monetize PC games after the start of their sale, by subscription, or by supporting a free distribution model. The “games as a service” term can relate not only to the hardware needed to play the game but also the game’s monetization model. Over to You What Is Games as a Service (GaaS)?